We all have ideas – businesses we want to build, books/songs/blogs we want to write, that app/website that is going to change the world. But very few of us do what it takes to bring those ideas to fruition. There are constant roadblocks, doubts – what Steven Pressfield calls the ‘dragon of resistance’. What does it take to execute an idea? What are the combination of attributes? What are the raw materials that go into ‘the ideas factory’ that deliver the expected results?